Do you know how many people visited your site? You do? According to who?

I’ve always known that there is a difference between web analytic software. Whether you’re using WebTrends, HitWise, Coremetrics, Omniture, Google Analytics, or even LiveStats, there are definitely differences in how things are measured. But it’s surprising HOW much of a difference there is. Why am I blogging about this? We’ve been using LiveStats for the… Continue reading Do you know how many people visited your site? You do? According to who?

The New 26 Definitions of Web Analytics

The Web Analytics Association recently released a new set of definitions for how to analyze the traffic that comes to your site. Are impressions really that important anymore? Who cares about page views? Are Hits the new tracking method? What about trying to track visitation on sites that use single page refreshes, like AJAX or… Continue reading The New 26 Definitions of Web Analytics

ClickZ: Web Analytics as a Means to an End

This was an interesting article on ClickZ.com relating to web analytics: Web analytics has generated a lot more excitement in corporate America over the past 12 to 18 months. More people within organizations are seeing the power that understanding visitor behavior online can mean to their business. People have been getting excited about Web analytics… Continue reading ClickZ: Web Analytics as a Means to an End