Lessons learned from a website redesign

I’ve handled many website redesigns over the course of my career in the interactive and no matter whether you’re working on a small website, microsite, landing page, or mega-site employing the latest and greatest technology known to man for managing how to update a single piece of content, you’re always going to take something away… Continue reading Lessons learned from a website redesign

A success story: Introducing the NEW washington.org!

So as I may have alluded to in random postings or on Twitter, I’ve been going through the past 7-8 months racking my brain about how to launch a new site. The company I work for has undergone a complete revamp of things and we’ve rebranded, changed our entire organization name, and even our website.… Continue reading A success story: Introducing the NEW washington.org!

Redesign? Are you sure you want to do that?

It’s funny how things happen that only reinforce my decision about what to write about. We’re undergoing a redesign of our website and the new one will be awesome and have all the basic glamorous features that most new websites have – updated navigation, better organization, and throw in a back-end application – basically it’s… Continue reading Redesign? Are you sure you want to do that?

Web marketing for tourists 2.0

So I was asked one day to speak to a group of graduate students from George Washington University about how we at the Washington, DC Convention & Tourism Corp. (WCTC) use our website to reach out to potential/future visitors and also to talk about Web 2.0 and its applications on tourism. I remember being asked… Continue reading Web marketing for tourists 2.0