Skittles: Great attempt, but you fall short of appeal.

One of the big topics of discussion today is the new Skittles website. What’s so fascinating about it? Well, thanks to the work of an outstanding agency, the Skittles site is loosely integrated with social media applications like Twitter, YouTube and Flickr. Yeah, you heard me right…I said loosely. Why? Well that’s because when you… Continue reading Skittles: Great attempt, but you fall short of appeal.

Lessons learned from a website redesign

I’ve handled many website redesigns over the course of my career in the interactive and no matter whether you’re working on a small website, microsite, landing page, or mega-site employing the latest and greatest technology known to man for managing how to update a single piece of content, you’re always going to take something away… Continue reading Lessons learned from a website redesign

Assembling your very own interactive dream team in-house

If you’ve got the capability and the plan (and I can’t stress this enough), then you might one day be daring enough to focus on creating your own little interactive dream team in-house as opposed to hiring an agency to handle your web campaigns either piecemeal or in totality. I’m not adverse to either method,… Continue reading Assembling your very own interactive dream team in-house

How social can you be to influence someone?

So while I was on Twitter early this morning, I came across this post where Shiv Singh had written an article/paper on why people and companies should “Think Social Influence Marketing in 2008” and after reviewing it, it definitely makes a lot of sense…and when you read it yourself, you’ll probably think that it’s common… Continue reading How social can you be to influence someone?